A website is a cool tool with which you can reach a target audience with your message, whatever that may be. You may be selling a product, promoting a service, reaching out to people with a message, delivering the news, showing photographs, or simply expressing yourself — whatever it is, you stand to benefit from having a website. Virtually everyone needs a website these days, and fortunately, it is easier than ever to create one.
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These days, having a website is an indication of legitimacy. It acts like a credibility booster because there is a certain prestige in having a domain name under your name on your business card. This is because all the big businesses have websites, and smaller ones can bask in the shared glory that this gives. It is presumed that having a presence on the internet is an indication of success.
The Main Reason Why You Do Need A Website
You also need a website to make it clear to people that you are opening yourself up for cross-checking. Not having a website gives the impression that you are hiding something, and that is never a good thing. A website makes it possible for someone to look you up, to “Google” you, to use the more common lingo, and find out if you are who you say you are. Of course there are many people out there setting up fake credentials of themselves through bogus websites, but on the whole, people tend to believe you more if you do have a presence on the internet.
And of course, if you are in the business of selling things, you need a website to be able to take orders and receive payments. Online commerce is a multi-billion dollar industry, and more and more people are making their purchases online. And why not? It is convenient and secure, and best of all, it gives online shoppers an incredibly wide selection of goods to choose from. Traditional “brick-and-mortar” stores are giving way to online stores, and while the latter has some disadvantages, they are far outweighed by the advantages of cybershopping.
Even those who have nothing to sell or nothing earth-shaking to share with the world need a website if only to express themselves. The vast majority of websites are simple online nooks in which their creators spend time writing, sharing photos, and interacting with friends. You don’t need to have an audience of thousands or millions to deserve to have your own website. Just having an online journal is enough to justify having your own site. Many of these sites are built on a WordPress platform.
And it’s easy enough to create a website nowadays. The simplest is to sign up for a blog (a contraction of the words ‘web log’) and begin posting right away. More elaborate sites do need some professional help if you’re not tech savvy, but there are many such IT (information technology) professionals who can do it for you at a budget that you are comfortable with. Website creation can even be outsourced, and for many this is the most inexpensive route that still produces great results.
5 Easy Steps To Build Your Website
- Buy a domain name for you new website at GoDaddy
- Select hosting. I recommend and use Host Gator because of price and their customer service.
- Select a theme. If you are an internet marketer, I recommend The Ultimate Blogging Theme or Thesis. If you plan for a scrictly a informational blog, simply select one of the many WordPress themes.
- Configure your website to your liking and install plugins.
- Learn the concept of Posting on Purpose to either drive traffic, generate leads or produce profit depending on your goals.
The Bottom Line
There are, to be sure, some pitfalls in having a presence on the internet, but these are nothing compared with the benefits. There is no denying that in this day and age, you need a website to interact with the world; if you don’t have one, then you will simply be left behind.
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