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One major difficulty in building a network marketing or MLM business is lead generation. Just knowing and admitting this before starting will set you up for a higher chance of success. The bulk of network promoters fail at this facet of their business. However, if you are not prepared to learn how to generate leads online effectively and efficiently, you could also join the long list of people who have failed and given up on trying to build a successful network marketing business.
Traffic = FREEDOM
In order to generate any leads online, you must first have lead capture page and or a form to collect lead information. The easiest way to get started today is a Online Lead Generation system already has quality lead capture pages that you can use right away. Once you have this key component in place, you are now ready to drive traffic to this webpage. You can do this in a number of ways. One effective way is to learn SEO to allow the major search engine find, index, and display your webpage on the first page of search engine results. This method takes time and dedication, but it works very well if you are consistent with your efforts. You want to become a predator SEO master.
You will also want to find where people gather that may be interested in your product. Social media sites such as Facebook are excellent arenas to generate leads online. In Facebook there are tens of thousands of groups that you can join. Join the Groups that are related to your product or business. If for instance your business is selling PC software, get in touch with the individuals to build relationships with other who sell PCs. You can build intensely successful and moneymaking networks, which creates leads are highly qualified. The next step is to find out what the group’s members are talking about and what problems they might be having. Once you determine their issues, then you will want to offer to help in anyway that you can. Don’t join a Group and start pitching your product right away. Show that you are an expert by openly sharing your knowledge and it will not be long before they start asking you what you do. Never give anyone the impression that you are desperate to make a sale. This is counterproductive and will only alienate people driving them away from you.
List Building To Generate Leads Online
Building an e-mail list is the simplest way to start creating a business. When you drive people to your webpage, you will give visitors the opportunity to enter there name, email and phone number. You should use an autoresponder like AWeber. Aweber allows you to construct a list of leads that you can send regular e-mails to. You will be able to automatically send out emails and broadcasts to inform the leads about the latest stories in your industry. You want to create value with your emails. I recommend that you try to make it original and not worded in a way that it’s obvious you want to make a sale. Some like to be more aggressive in their email marketing, but I have found that subtlety works best. I do this by simply creating excitement and tap into people’s interest. Essentially, share stories and wisdom to offer this value. Then include a closing line that includes a call to action like “if you would like to discover more about xyz, then click here”.
MLM Leaders like Daegan Smith recommend sending an email each day. His slogan is, “An email a day, keeps the J-O-B away”. You will see that as traffic increases to your website, leads will also increase. Send daily emails and watch your income increase. Don’t just sit on your leads, now will be the time to take action.
Online or Offline – Pick up the Telephone
You need to start out following a proven and successful process to “generate leads online” from the beginning of your marketing efforts. Regardless of whether you decide that you’re going to focus exclusively on online lead generation, you still will need to pick up the phone, which is a form of cold calling. This is more true in the beginning of your business because it does help increase the number of sales. If you are need of sales today and you cannot afford to wait 6-12 months for the traffic to grow, then you will need to pick up the telephone. When you do, you will want a system that tracks every call you make. Invest in Microsoft Excel and create a speadsheet to track the following:
- The day you make the call
- Who to spoke with
- Notes from the conversation of the leads needs or wants
Close The Deal – Get The Sale
Before calling leads, you need to identify who potentially is your best target before you even lift the telephone. In today’s world, people are busy and they are certainly not going to squander their time chatting to you about something that is just not relevant to their business. Always remember that time is money. The last thing you want to do is spend your days contacting the wrong people. This wasted time will cost you money. In order to increase the odds of a successful outcome with the phone conversation with your lead, please, please, please have an original marketing message for the product or service that you are offering. Do this only after you’ve learned everything you possibly can about the product you’re promoting. Nobody has the time to listen to a heap of BS. They will quickly smell that BS through the telephone! I know that I do.
Have you ever been in a conversation with somebody and not know the answer to a question that they ask? You may have tried to be cute and evade answering the question. Do not do this with a prospect. When you are in a discussion with a prospect and you are unable to answer one of their questions , tell them that you will back to them later with the solution. You will find that people will appreciate and respect the honesty.
When you do make a sale, always ask for a referral. Realize that you have already built a relationship with your customer. You have helped them with a problem and they may return the favor in the form of a referral. Word-of-mouth referrals are the least expensive leads you will ever get!
The Magic Formula Is . . . .
Traffic = Leads = Profit. This formula has been proven time and time again. You first focus on creating traffic. Depending on the method that works for you, it may take some time. Get the traffic. Once you have the traffic, you will be generating more and more leads. With the leads, you want to create an email marketing campaign that is on autopilot with the tool that I recommended above. What comes next? That is right. Profit. It will start out slow, but with time, it will begin to snowball. Do not stop their. Double down and generate even more traffic and leads for more profit. Knowing how to generate leads online is not complicated. You only need to learn the right techniques and before you know it, you will be a successful network marketing expert.
Never give up!
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