The internet has really done a lot to equalize mass media for people. It wasn’t too long ago that media were the sole domain of professional journalists, who alone had access to the technology — and the money — that would let their voices be heard by their respective audiences. Nowadays, all you need are a computer and an internet connection and you can reach the entire world. The most popular medium today are blogs (a contraction of the words web log), a kind of online diary that presents the bloggers’ articles in reverse chronological order. Blogs started as a medium for hobbyists, but they quickly became a tool for serious writers, photographers, and literally anyone who had something to say or show.
Your blog is your voice, your distinct expression of how you see the world. As such, it is important to promote it so that people would actually flock to your website and read your views. How to promote your blog is entirely up to you, but there are certain tips that you can take that have been proven effective for a host of other bloggers.
<– Click Google 1+ or Like if you find this article helpful. –>
It All Starts With Quality
The first step, of course, is to produce a high quality blog. Content is king not just in traditional media but in cyberspace as well, so you should make sure that your blog is something that people will actually want to visit and spend some time in. It is no use promoting a blog that has nothing interesting for anyone. But put in well-written articles, good photographs, nicely produced videos, and interesting sound bytes and people will flock to it. Appearances are also important, so remember to choose a good theme, and lay out your blog in a manner that makes it easy to navigate.
Having done all you can to produce a good blog, it’s now time to promote it. How? You can take advantage of social networking sites like Facebook and Twitter, which counts hundreds of millions of people in their roster. With the right tool like TweetAddr, it makes everything really easy. You can create a fan page for your blog and promote it by posting updates on it that will lead your “likers” to the site. Many times, all it takes is one friend sharing your blog with other friends, and the thing can go viral.
But you don’t have to rely on word of mouth. Facebook, for instance, accepts advertisements, and for a relatively affordable fee you can promote your blog by putting out an ad. A recent study has shown that Facebook ads are effective because they are targeted to the audience one wants to reach. It is a cost effective way to promote your blog. Yes, there is a cost to online advertising, but you can think of it as an investment. If it means you can promote your blog more effectively, then what’s a few dollars, right?
Another way to promote your blog is to make sure it appears in the top results of search engines whenever your topic is searched. You can intersperse your blog entries with these key words, but remember not to overdo it because the search engines can actually ban your blog. Using the keyword tools and if you learn how to post on purpose, you will quickly see traffic flooding to your website.
All in all, learning “how to promote your blog” is a rewarding experience. Seeing your site statistics grow in terms of the number of hits is incredibly satisfying, and it encourages you to build a better blog.
If you enjoyed this post and want more content like this, please comment and share.